Coke & Pepsi Learn to Compete in India MBA Project Report

This is a good MBA project report on Coke and Pepsi Learn to Compete in India and was submitted in partial fulfillment of Master Degree in Business Administration. Soft drinks is perhaps the most hard fought product categories in India in every respect - media, events, distribution, pricing, communication, endorsements and so on. The report start with the introduction of Pepsi and Coke and then proceed to introduction and manufacturing process. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.

Soft drink is a non alcoholic beverage drink and is artificially flavored and contains no fruit juice or pulp. Bharat with population of over a hundred large integer is one in all the most important shopper markets within the world once china. Beverage may be a typical shopper product purchased by people to quench thirst and second for refreshment.


Searching for the purpose of origin of Indian soft drinks 1st document on Gold Spot, this was the primary complete soft drinks in Bharat. It absolutely was introduced by PARLE throughout later a part of 40’s. Cola giant, Coca-Cola was the primary foreign beverage to be introduced in Bharat in 1965, cola created a really smart starting and dominated the total theme right from the planet go. It (coca-Cola) long-faced no competition at that point.

Recommended Project: Analysis of Marketing Strategy of Coca Cola and Pepsico

This project tells and cover following points: - Genre wise and channel wise composition of advertising on TV, Advertising strategy adopted by the aerated soft drink players on TV and press, Zone wise and genre wise advertising on press, Specific case: zone wise and genre wise advertising for Pepsi and Coke. Use it for your reference and study.


Author:-Memon Sahil.S

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