Feb 13, 2011

Analysis of Marketing Strategy of Coca Cola and Pepsico

This is a good MBA project report on "analysis of marketing strategy of Coca Cola and Pepsico" for management students and the whole report is divided into chapter and first chapter start with introduction to beverage industry. The second chapter contains introduction to industrial leaders in soft drinks (Coca Cola & Pepsi), marketing strategy of Coca Cola and Pepsico and also tells about the segmentation of Marketing. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

Pepsi and Coke has been a complex part of world culture for a very long time. The products image is loaded with over-romanticizing and fun, this is an image many people have taken deeply to heart. Pepsi and Coke are the extremely recognizable brand, which is the greatest strength of them. Additionally there Bottling system is one of their greatest

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In the ending chapter the this project report explains about branding, brand name, packaging, positioning and promotion. And in the last chapter it contains SWOT analysis of Pepsi and Coke which will definitely help students. This is a good project to be used by MBA students for their project. Use this report for reference and study.

Author:- Akhilesh Mittal, Arvind Jain, Bipin Singh, Karamjeet Singh and Pawan Kumar


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