Feb 17, 2011

Marketing Strategies of Coca Cola MBA Project Report

This is a good MBA Project Report on Marketing Strategies Of Coca Cola for Marketing Management students. The report is divided into many chapters and start with introduction of Coca cola and Coca Cola International. This report also gives the pest analysis of Coca-Cola, Marketing strategies of Coca Cola, Strategies of quality etc. Use this report for your study and reference only. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar. You may also like Market Analysis of Coca Cola.

1. Acknowledgment.
2. Mission statement
3. Introduction.
4. Coca Cola.
a. Coca Cola International.
b. History.
5. Management.
6. Market share.
7. Financial report.
8. Dividends and Cash Plan.
9. Products.
10.Strategic planning.
11.Bottlers owned by Coca cola
12.Coca Cola Pakistan.
13.Major Competitors
a. Pepsi
b. History.
c. Financial assets.
· Market share.
· Financial report.
· Products.
· Methodology
14.Some basic information regarding marketing of coke
a. Target market:
b. Major segments:
c. Factors effecting sales:
d. Major competitors:
e. Strategies of quality:
f. Threats from competitors:
g. Targets that would like to attain:
h. Expanding target market
i. Threats and opportunities for price:
j. Strategies of getting goals i.e. “high profits”:
k. Marketing strategy:
l. Expectations for the coming year:
m. How coke determine the yearly budget:
15.Marketing strategies
16.Pest analysis

Author:-Sami Ullah Khan


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