A Study of Digital Marketing Services with Return on Web - Free Final Year Project's

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Jan 31, 2018

A Study of Digital Marketing Services with Return on Web

This project on "a study of digital marketing services with return on the web at return on web" is for "Marketing Management" students and the main objective of this project is to understand online marketing emergence and generating leads. This project is about the study of online marketing opportunities for different sectors. This summer internship is done at "Return on web", which is a 3 year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. You can also subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.

Study of Digital Marketing Services

This study aims at studying client servicing and business development process. It is a continuous process followed by six steps which are important that their level. This study helps the students to get the reality check of a market where the actual comparison between the classroom knowledge and the real situation can be done. By just learning theory and facing actual situations its concepts and practices might vary. The study helps to understand the different concepts of digital marketing, but while implementing it might differ from situation to situation.

Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing, your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.

Objective of the Study

1. To study the role of digital marketing in Return on web.
2. To study the different criteria of digital marketing services.
3. To analyze the approach which helps them to get more business?
4. To know how to pitch a client while meeting basically how to talk, what to talk, how to make client engage in your conversation.
5. To know the right way of writing a proper content for the E-mailers.
6. To study the growth of Digital marketing.

Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, tv and radio advertisement.

The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the Internet, and effectiveness of Digital Marketing channels in generating revenue and awareness. Compared to traditional methods of advertising, Digital Marketing offers rather realistic costs (particularly important for small and medium-sized businesses and start-ups), accurate targeting and excellent reporting.

Search engine optimization (SEO) is the method of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. SEO may aim to target different kinds of search, including image search, local search, video search, educational search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

This summer internship project on "study of digital marketing services with return on the web" helped the author to understand how the corporate business works. The various sections and its functions and how all are interrelated to each other. Return on Web is a Pune based Digital Marketing firm which shows me the complete process of how they work at each functional level, especially about the business development as it was my job profile. Use this project report for your reference and study purpose only and all credit goes to the author.

Author:- Shikha Nagar



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