Jan 8, 2013
MBA Study on Dealer’s Satisfaction
This is MBA final year project with title "study on dealer’s satisfaction with reference to Tamilnadu Cement Corporation Ltd." and is intended to determine the dealer satisfaction, Products awareness, fluctuation of demand and needs and wants of the dealers. This project report is divided into 8 chapter starting with introduction and literature review. Primarily the well defined objectives one framed according to the study. Then questionnaire is prepared based on the defined objectives. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.
Objective of this study are to study the level of dealer’s satisfaction, to assess the effectiveness of promotional tools to improve the sales as opined by the dealers, to analyze the factors that affects the dealer’s preference in dealing with cement, to understand the strength and weakness of Arasu Cement distribution, to find the best cement brand, in terms of movements quality etc., to study the satisfaction of dealers towards dealer service, availability etc from the dealer.
Author:-M. Swaminatha Prabu
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