Consumer Behaviour & Satisfaction Regarding various brands of 21” colour TV

This is a MBA final year dissertation on Consumer behaviour and satisfaction regarding various brands of 21” colour television. The objective of the survey is to analyze the brand awareness and brand preference of customers in Television segment in Lucknow. The main objective of dissertation and project i.e. familiarization with the necessary theoretical input and to gain sufficient practical exposure to establish a distant linkage between the conceptual knowledge acquired at the institute and practicing these concepts. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.

The dissertation is concerned with the consumer behavior & satisfaction regarding various brand of 21” Colour T.V. at Lucknow. Objective of this study are to know the impact of various external factors on buying behavior of consumer in respect of Quality, Price, Brand name, Scheme, Technology etc. Use this thesis for your reference and study work only.

Author:- Rakesh Kumar

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