MBA Project On Consumer Preferences Towards Digital Shoppy

Consumer Preferences Towards Digital Shoppy is a good project to be made by MBA students and its objective is To make an analysis of the consumer profile relation to income category, family size etc., in order to identify the brand features of
Digital Shoppy consumers. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.To make a clear analysis into the brand possessions of Digital Shoppy consumers, in order to highlight the brand preference among Digital Shoppy consumers and identify the factors influencing and brand preference.

Author:-M. Lakshmi Narayana

Content
I. Introduction 01-12
[ Market Positioning Strategy
[ Major Steps Involved In Buying Process
[ Need And Important Of Study
[ Limitations Of Study
[ Methodology
Ii. Organization Profile 13-30
[ Digital Shoppy Profile
[ Website Address
[ Company Profile
[ Product Profile
[ Objectives Of Organization
Iii. Theoritical Frame Work 31-48
[ Theories Of Consumer Behaviour
[ Consumer Behaviour Is An Indisciplinary Science
[ Importants Of Consumer Behaviour For Marketers
[ Consumer Decision Making
[ The Buying Decision Process

Iv. Data Analysis & Interpretation
49-74
[ Market Position
[ Rate Of Performance
[ Response From Customers
[ Market Position
V. Conclusions & Suggestions 75-77
[ Questionnaire 78-79
[ Bibliography 80

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