This is a MBA Marketing management project report on
Airline Industry in India. This report is submitted to Symbiosis Institute of International Business as a project on Aviation industry. There are many major player in Indian Aviation industry both international and domestic. The liberalization of aviation industry in India has precipitated the boom for domestic and international passenger carriers.
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Report covers SWOT analysis of airline industry, major player in Aviation industry, Kingfisher’s marketing strategy etc. The Indian aviation Industry seems to be attractive for a new entrant after analyzing the market in terms of competitors and other factors. Use this report for your reference and study only.
Author:-Amit Patil, Nirlipta Das, Panchanan Ingle, Tanisha Lal, Ganesh Raj, Sumit Soni
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