Mar 28, 2012

Effectiveness of Chocolate Advertisement Towards its Sales

This is a good MBA project report on "effectiveness of chocolate advertisement towards its sales" and carried out in reference to AMUL. The whole report is divided into 8 chapter taring with introduction and aim. The brand name Amul means “AMULYA”. This word derived form the Sanskrit word “AMULYA” which means “PRICELESS”. Marketing research is a systematic gathering, recording and analysis marketing problem to facilitate decision making. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.

Objective of this project report are to know the relationship of sales with the advertisement, to know awareness of people towards Amul chocolates, to know in which segment chocolates are mostly like/preferred, to know which advertisement tool is mostly preferred by people, to know the preference of Amul chocolates with comparison to other competitive brands, to know the factors which affects consumer’s buying behaviour to purchase chocolates. Use this report for your reference and study work.

Author:-Chandraj Pandya


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