Effect of Merchandising on Consumer Buying Behavior MBA Project Report

This is a good MBA project report on effect of merchandising on consumer buying behavior and was submitted in the partial fulfillment of the requirement for the degree of Master of Business Administration. The report includes topic like FMCG sector in India, consumer expectation and Indian FMCG Sector, consumer buying behavior etc. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.

The FMCG sector has been the cornerstone of the Indian economy. Though, the sector has been in existence for quite a long time, it began to take shape only during the last fifty-odd years. FMCG refers to consumer non-durable goods required for daily or frequent use. Use this report for your reference and study work.

Author:-Fawaz Ameer

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