May 30, 2011

Buying Behaviour Of Consumer For Indigenous Product & International Product

This is a good MBA project report on a Comparative Study On Buying Behaviour Of Consumer For Indigenous Product vis-a-vis International Product and was submitted for the partial fulfillment of the requirement for the Award Of Post Graduate Diploma In Management. The first and most objective of our study is comparative study of consumers buying behavior regarding indigenous and imported products. The study of consumer behavior is the most important factor for marketing of any goods and services. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

The main objective of this study are to under stand why customer buy a particular product, to know the marketing opportunities, to know about customer acceptance of the product, to analyse the customer expectation from the manufacturer, to help the company to know what consumer want in the product. Use this report for your study and reference work only.

Author:-Pravin Tripathi


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