Sep 1, 2011

Consumers Perception of HDFCSL Insurance Products MBA Project Report

This is a good MBA marketing project on consumers perception of HDFCSL insurance products and submitted in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration in Marketing. The report is divided into 5 chapter and start with the introduction to the study. It focuses towards the possibilities of measuring the aware of insurance products. It also aims to suggest techniques to improve the present level of awareness. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.

The objective of this study are to analyze the willingness of the respondents to buy HDFC Standard Life Insurance Products, to compare the features insurance products offered by various players, to understand customer Attributes, to know the savings for future are made. Use this report for your reference and study only.

Author:-J.Jaresh Arun Kumar

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