Nov 14, 2010

Customer Perception Towards Branded Jewelry in India

Customer Perception Towards Branded Jewelry in India is a very good project for MBA from faculty of IMT Ghaziabad and we thank them for there work. This project is aim to study the very changing market scenario i.e. transition from unorganized sector to an organized one. Moreover this paper gives us an insight into consumer buying behavior when it comes to jewellery. The paper also studies how the branded players are changing the perceptions and attitudes of Indian customers towards jewellery.Use for reference and study. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

The analysis showed that consumers are moderately aware of the branded players who have forayed into the jewellery market and would like to purchase branded jewellery in the near future and still large proportion of consumers regard jewellery as an investment. The consumers buying behavior also shows a shift from content to design in jewellery i.e. fashionable jewellery is the rage nowadays and acquires a status symbol in their minds. Branded jewellery players will continue to face lot of competition from local jewellers.

Author:- Dr. Ratna Vadra & Dr. Gunjan Malhotra ( Faculty,IMT, Ghaziabad)

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