Impact of Celebrity Endorsement on Buying Behavior of Consumers & Brand-Building MBA Project Report

This is a good MBA project report on a study on the impact of celebrity endorsement on buying behavior of consumers and as a source of brand-building and submitted in partial fulfillment of the requirements for the award of degree of Master of Business Administration. The whole report is divided into different chapters and focus on scope of celebrity endorsement, impact regions, how celebrity endorsements influence the consumer, its effectiveness etc. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.




Objective of this report are to identify the influence of celebrity endorsement on consumer buying behavior, to study celebrity endorsement as a source of brand-building, to find which type of celebrity persona is more effective. Use only for your reference and study work.

Author:- Sandeep Sharma

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