Nov 27, 2011
Impact of Celebrity Endorsements on Overall Brand MBA Project Report
This is a good MBA project report on impact of celebrity endorsements on overall brand. This paper tries to look beyond the obvious benefits that might be derived out of celebrity endorsement. It tries to understand the process of consumer psychology and impact of celebrity endorsement on the overall process of brand building. The in-depth study of various models brings to light the complexities pertaining to celebrity endorsement. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.
One of the objectives of celebrity endorsement is to increase brand awareness. However, the companies use popular, though incorrect, survey approach by asking the respondent which celebrity endorsed their brand. Instead, they should ask the respondent the brands associated with the celebrity. Use this report for your reference and study work.