Apr 14, 2011

Reasons For Low Popularity Of Airtel Digital TV & Research Of Consumer Perception Marketing Project Report

This is a good MBA Marketing project report on a determine the reasons for low popularity of Airtel Digital TV vis-à-vis the competitors by carrying out an in-depth research of consumer perception and was submitted in partial fulfillment of the Training Program at Airtel. The report start with the introduction to Dish TV and how they emerge in India. Then it tells about different dish TV provider in Indian market. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.


The objective of this report are to determine the role of price points influencing brand perception and buying decision in the DTH market, to do perceptual mapping of DTH players etc. The research is aimed at providing data to perform a comparative analysis of Brand perception of the different players in the DTH segment. Use this report for your study and research purpose.

Author:-Puneet Acharya

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