DTH Industry - Trade & Consumer Preferences MBA Internship Project

This is a good MBA summer internship project on "DTH Industry-trade and consumer preferences With a special focus on Reliance BIG TV". The report is made to understand the present market scenario of DTH industry and the market share captured by the BIG TV in Kolkata Cluster and the other competitor brands viz., TATASKY, DishTV, Airtel Digital TV, Videocon D2H and SUN DTH. The report also focused upon the finding out the problems faced by BIG TV customers, distributors and retailers. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such MBA projects and seminar.

The report is divided into different chapter and the main objective of this report is to evaluating the position of BIG TV with respect to other DTH players across Kolkata, to find out the reasons for low market share of Big TV in Kolkata Region, to find out the most viewed channels and most preferred channel packs from existing DTH users and non user etc. Use this management report for your help and study only.

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Author:- Ankit Singh

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