Marketing Process of Toyota MBA Project

Marketing process of Toyota is the project on International marketing and can be used by MBA students for reference. The Toyota Motor Co. Ltd. was first established in 1937 as a spin-off from Toyoda Automatic Loom Works, one of the world's leading manufacturers of weaving machinery. A Market survey was conducted on Toyota Corolla. The objective of the survey was to find out the Consumer Tastes and Preferences, Consumption pattern and changes in Lifestyle dimension after the purchase of Corolla.

Toyota has done a joint venture with Kirloskar Group, Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries. Different analysis of Toyota car has been done in this report and also use poll has been conducted over Toyota's car.

Author:-Ritesh, Neerav and Harshad


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