Consumer Buying Behavior & Brand Loyalty in consumer Durable products

This is a good MBA project report on "Consumer buying behavior & brand loyalty in consumer durable products (segment colour T.V. )". Consumer durables market is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players are entering in the market. Indian Colour T.V. industry comprises of 30 % of total market share in consumer durable industry. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.

Objective of this study are taking in to consideration over all view of the situation, project scoped down to understand the role of consumer buying behavior in this transformation in consumer durable products, factors affecting consumer decision making, understand the role of the brand loyalty in consumer durables, study the position of leader in the segment.In this study more focus was to understand the consumer buying behavior while purchasing Colour Television. Use this MBA thesis report for your reference and study purpose.

Author:-Thakur Mandar Dnyaneshwar

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