May 22, 2012

Comparative Market Analysis of Samsung Electronics

This is a good MBA dissertation project report on "Study of comparative Market Analysis of Samsung Electronics via its Competitors". This project work is a small attempt to understand the dealer and retailer behavior in regard to the Air conditioners and to find out the position of Samsung among its competitors. The major objective of the study is to analyze the position of Samsung Vis-à-Vis its competitors and to identify weak areas and provide recommendations for the sales. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.

The aim of this project are to identify the Dealer of Samsung products with respect to its competitors in AC segment, to suggest some differentiating strategies to stay ahead in competition in AC segment, to identify the factor affecting the four Ps i.e. Product, Pricing, Promotion, Placement etc. Use this report for your reference and study work.

Author:- Deepak Rai


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