Aug 17, 2011

Understanding & Analyzing the Consumer Preference for Services in Aviation Industry

This is a nice MBA finance project on understanding & analyzing the consumer preference for services in aviation industry. The data collection in this project was through both the primary and secondary sources. The primary sources include the customers of the service provider who provided the primary data. Textbooks, journals, internet websites and other magazines provided the secondary data for the project. Hence both primary and secondary data were collected during the project. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.

Objective of this project report is to to study the concept of service quality and dimensions governing service quality, to study the service quality of different service providers in the Indian aviation industry, to measure the service quality with the help of the service quality dimensions for the service providers, to compare the service quality of different service providers with Kingfisher airlines and to find the airline service provider with the best service quality, to understand the knowledge gap or the gap between the management’s perception about the customer expectations and the customer expectations.

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