Aug 1, 2011

Role Of Sales Promotion On FMCG Sector MBA Project Report

This is a good MBA project report on Role of sales promotion on FMCG sector or study of consumer oriented sales promotion in FMCG sector and this grand Project report submitted in partial fulfillment of award of MBA Degree. The importance of consumer sales promotion in the marketing mix of the fast moving consumer goods (FMCG) category throughout the world has increased. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

The objective of this project report are to study consumer preferences with respect to sales promotion in FMCG sector, to examine tradeoffs, relative importance of different attributes while responding to a sales promotion offer, to study the effect of sales promotions in FMCG sector specially in soaps and detergent industry, to study consumer behavior in purchase of soaps and detergent. Use it for your reference and study work.

Author:-Vishal Patel, Jitendra Rajai

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