Jun 18, 2011

Nike Consumer Behavior MBA Project Report

This is a good MBA project report on Consumer Behavior of Nike. The report is divided into many chapter and cover topic like history of Nike, Segmentation, Positioning and Targeting of Nike, Nike’s Research Program, Corporate Social responsibility, The Marketing Mix of Nike, Nike SWOT Analysis, Brand : Nike, Product Mix, Culture etc. The market segments that Nike can mainly differentiate are high, medium and low end customers with varying income levels. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

Nike has been developing its marketing mix consisting of the four P’s i.e. product, price, place and promotion. Thus Nike has soughted out the mix that will best help it achieve its goals of maximum profitability. Use this report for your reference and study purpose only.

Author:-Shaishav Dabhi, Ashok Chauhan, Arjun Toliya

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