This is a good MBA project report on Impact Of Promotional Activities For Selling HCL Products at HCL Info systems Ltd for Marketing management students and was submitted for the partial fulfillment of the award of Degree program in Master of Business Applications. The study was also carried out to find the cause of the declining sales rate of these brands. This report contains the findings arrived after detailed analysis of the data received through filing questionnaires by the users of laptops at various areas of Pune.
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The main objective of the project are to study the marketing strategies of HCL, to find out the effectiveness of promotional strategies of HCL, to ascertain the impact of promotional activity on purchase decision, to find out the measures to boost up sales etc. Use it only for your reference and study.
Author:-Arun Suthar
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