This is a good MBA project report on Distribution Expansion in Pune City At Colgate Palmolive India Ltd. Colgate currently covers 7087 accounts in Pune city, which is just about 50% of the A.C Neilsen s reported universe of accounts in Pune city (14200 Accounts). Any FMCG company thrives on its distribution strength. Distribution determines reach. The report is divided into many chapters and start with Colgate Palmolive introduction.
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The objective of the report are to understand and find out new outlet, to search Problem related to it, to find out Colgate competitors and their strategy, to find out market trend, to find out causes behind declining Colgate market. Use this report only for your reference and study.
Author:-Omprakash Singh
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