Jun 16, 2011

Customer Retention In Retail Sector MBA Project Report

This is a good MBA Marketing project report on Customer Retention in Retail Sector and was submitted for the partial fulfillment of the award of Master degree in Business Management. Consumer retention is the key success factor for any retailer in current competitive market. This report contains the findings arrived after detailed analysis of the data received through observations made at the competitor’s stores and personal interviews conducted with the customers at various department stores. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

Objective of the report is to to determine a competitive analysis based on the customer perception, Finding what the customer actually looks for in a store especially market, Study of current consumer tastes & attitudes towards a store, Finding for completely satisfying store from pantaloon to consumers etc. Use this report only for your reference and study.

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