This MBA project report on Fruit Juice Industry and will focus on market analysis and on leading manufacturers of fruit beverages in India. Drinking juice is not a part of our culture. We drink water with our meals but in the West one starts the day with breakfast and a glass of juice. Juice is to a great extent considered as a luxury not a necessity in our society.
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There are two main brands in this segment of non- carbonated drink markets; they are ‘Real’ from Dabur and ‘Tropicana’ from PepsiCo. These two players command around 80% market share in the organized sector. Use this report for your reference and study only.
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