May 27, 2011

MBA Project Report On Fruit Juice Industry

This MBA project report on Fruit Juice Industry and will focus on market analysis and on leading manufacturers of fruit beverages in India. Drinking juice is not a part of our culture. We drink water with our meals but in the West one starts the day with breakfast and a glass of juice. Juice is to a great extent considered as a luxury not a necessity in our society. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

There are two main brands in this segment of non- carbonated drink markets; they are ‘Real’ from Dabur and ‘Tropicana’ from PepsiCo. These two players command around 80% market share in the organized sector. Use this report for your reference and study only.


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