This is a good BBA project report on Marketing Strategy Of Nike At Nike Shoes Industries Limited for marketing students and submitted in partial fulfillment of the requirement for the Award Of Degree Of Bachelors In Business Administration. This marketing strategic plan has been written keeping in mind the Indian operations of Nike Inc. – the global sports shoe giant. It aims first, at analyzing the sports shoe industry India and finding a place in it for Nike.
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The report begins with a brief overview of the product category being dealt with, namely premium quality sports shoes. It also dwells briefly on the history of the company and its current position and activities. Use this report for your study and reference work only.
Author:-Arjun Gupta
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