May 29, 2011

Marketing Management Industry Analysis Direct To Home Market In India

This is a good MBA project report on Marketing Management Industry Analysis Direct To Home Market In India. The report is divided into many chapter and focus on Porter’s Five Competitive forces, DTH Market structure, Strategies to sustain in competitive growth market, Brief profile of players in the industry etc. After a slow start, the DTH market in India is fuelled by fierce competition between the incumbent Dish TV and challenger Tata Sky, plus several new entrants, but pricing and exclusivity remain key contentious issues. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

DTH industry relies on three major supplies: Customer Premise Equipment (CPE) comprising of the satellite dish, Set Top Box with the necessary Access card, the Ku band transponders in the orbiting satellites and content. Use this report for your reference and study work.

Author:-Mayuresh Sharma, Raveesh S, Sameer Gupta, Venkataramana G, Vikram Yadav, Manoj Jindal

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