This is a good MBA Project report On Sony Marketing Mix. The report is divided into many chapter and explain each section briefly. Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy.
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In brief, this assignment is concerned about marketing management. It covers in details about the concept of marketing mix with the aid of Sony organization which I have taken as a case study in exploring the way this organization has applied the marketing mix. You can use this report for your reference and study.
Author:-Mr. John J. Kundi
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