Apr 29, 2011

Sony Marketing Mix MBA Project Report

This is a good MBA Project report On Sony Marketing Mix. The report is divided into many chapter and explain each section briefly. Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

In brief, this assignment is concerned about marketing management. It covers in details about the concept of marketing mix with the aid of Sony organization which I have taken as a case study in exploring the way this organization has applied the marketing mix. You can use this report for your reference and study.

Author:-Mr. John J. Kundi


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