Feb 25, 2011
Employee Engagement for Grand Hyatt MBA Project Report
This is MBA Marketing project report on employee engagement for Grand Hyatt for management students. The report is divided into 7 chapters and was made for Master Of Management Studies (BMS). The objective of the study is to know about factors influencing consumer buying behavior, psychological factors, buying decision process, need recognition, information search, evaluation of alternatives, purchase decision. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.
Understanding the buying behavior of the target market is the essential task of marketing management under marketing concept. The consumer market consists of all the individuals and households who buy or acquire good and services for personal consumptions.The report also give SWOT analysis of Britannia.
Author:- MARATHA MANDIR’S
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