Feb 12, 2011

Determining The Preference Of Customers For Fabric Brand Through Retailers MBA Project Report

This is a good MBA Marketing Project Report On Determining The Preference Of Customers For Fabric Brand Through Retailers and done in partial fulfillment of the requirement for the course master of management studies. The Objective of this study is to determine the status of importance of brand ‘Raymond’ in MBO`s and local retail shops in the market, to determine the factors driving the purchase of particular brand of fabric by a customer. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar. Use this report for your Study only.

This research report is based on to know the:
1. Major factors influencing consumer buying behavior.
2. Buying decision process.
3. The stage in buying decision process.
4. Awareness of consumer towards Raymond Brand.

Author:-SAGAR S DESHPANDE

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