Feb 6, 2011

Co Branding In India MBA Project Report

This is a MBA Project Report On Co Branding In India which start with the introduction to co- branding, Objectives of co- branding, Sources and type of co branding etc. Co-branding is a brand management tactic that brings together two or more brands, creating a stronger brand presence than can be provided by either brand alone. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar. Use this report for your reference and study.

The rise of co- branding is symptomatic of our era, with its culture of networking and partnerships. It is also the result of a desire to remain within the company’s key competences, to the point of looking elsewhere for those competences that are missing. It therefore merits an in- depth discussion.

Author:- Pinky Dulera

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