Feb 10, 2011

Analysis Of Customer Relationship Management In Private Sector Bank MBA Project

This is a MBA Project Report On Analysis Of Customer Relationship Management In Private Sector Bank and this study is conducted at HDFC Bank. Customer Relationship Management or CRM is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty. It's a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar. Use this report for your reference and study.

The approach of this project was to understand the measures adopted by HDFC Bank to promote fair relationship between the bank and customers, helping the customer in understanding
product and services, how to increase the value of existing customer and know their level of satisfaction and ultimately increases the bank profitability.

Author:- Abdul Suhaib Khan

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