Jan 21, 2011

Advertising & Brand Management MBA Project Report

This is a MBA Project Report On Advertising & Brand Management and tell us about the difference between a brand, Product and trademark. And tells the meaning of these with the help of example by taking case study of Google. It also tells about the need for Strategic Brand Management. So use this report for your reference in making your MBA project. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

The market is evolving to suit individual consumer preferences, so companies and their brands must evolve to keep pace.Strategic brand management involves the design and implementation of marketing activities and programs to build, measure & manage brands in order to maximize their value.

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