Sep 19, 2010

Marketing Project Report on LUX

This is Marketing Project Report on LUX for Management students .Use this report for your reference and study.Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.
This report is an outcome of an analysis of marketing strategies used by Unilever Bangladesh Ltd. The main purpose of the report is to find what strategies the company uses to market its world famous beauty soap, LUX, in Bangladesh; the positive and negative aspects of those strategies. The report further analyzes the position of Unilever Bangladesh Ltd. in the toiletry industry in comparison to its competitors. The report discusses the process of using market segmentation, target marketing, the product, pricing, promotional and distribution strategies and a competitive analysis.

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