Buying Behaviour Of Consumer For Indigenous Product & International Product

This is a good MBA project report on a Comparative Study of Buying Behaviour of Consumer for Indigenous Product vis-a-vis International Products and was submitted for the partial fulfillment of the requirement for the Award of Post Graduate Diploma In Management. 

The first and most objective of our study is a comparative study of consumers buying behavior regarding indigenous and imported products. The study of consumer behavior is the most important factor for marketing of any goods and services.

 

The main objective of this study is to understand why customers buys a particular product, to know the marketing opportunities, to know about customer acceptance of the product, to analyze the customer expectation from the manufacturer, and to help the company to know what consumers want in the product. 

Use this report for your study and reference work only. 

 Author:-Pravin Tripathi 

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