The objective of this project report is to study the reasons of distribution gap in rural areas and effectiveness of distribution channel in rural areas of East champaran. Other objective of the study are to find out the reasons of less number of outlets in rural areas, to convince the people about Idea schemes and services, to open new outlets where number of outlets are less than five, to study the problems of rural retailers, to convince the rural retailers to provide Idea services that do not provide Idea services etc. Use it for your reference and study work only.
Author:- Ashish Ranjan
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