Other objective of the report are to know about the preferences of customers while buying a tractor, to know awareness of customers about other tractors & models, to know the Information Sources Preferred by customers before buying tractors, to know the persons who influences the final buying decision of customer & to know performance parameters taken into consideration by customers before buying tractor, to know likes & dislikes of customers & to know the reasons due to which Swaraj customers did not buy M & M tractor, to know the Sources of Finance used by Tractor owners etc.
Author:-Amol D. Bondre
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