This is a good
Computer Science engineering project report on development of a campaign information system and is helpful for any company who want to start a campaign for promotion of there products. The system is developed using Active Server Pages as the front end and Oracle/SQL Server/DB2 as the back end. This gives an idea about how to develop a project for campaign management.
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There are different campaigns for different products and there is a specific period for each campaign. Before the campaign starts, estimates are made on sales to be achieved, budget allocation for each campaign and variance allowed (%) both for sales and budget. When the actual data is captured, the actual variance(%) is calculated.Use only for your reference and study work.
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