This is a good MBA Marketing project report on The HMT Re Launch and submitted in partial fulfillment of the two year full time degree of master of management studies. The main objective of the study is to find out whether the loyal consumers of HMT watches are aware of the new positioning strategies of the company and how they perceive them. The report is divided into many chapter and explain each with good example. The present study consists of reviewing the positioning strategies of HMT watches. An analysis of repositioning
strategies of HMT also forms part of the study.
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The repositioning strategy is rolled out in three stages: introductory, elaboration and fortification stages. Some of the objective of the report are to review the mistakes in marketing strategies of HMT watches, to analyze the brand repositioning strategies of HMT watches, to study consumer awareness and perception about the brand of HMT watches Etc. You can use this report for your study and reference work. A very thanks to the author.
Author:-Amol R. Palshikar
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