MBA Project Report on Britannia

This is a project report on Britannia and is for Management students. The report is divided into many chapter starting with executive summary and introduction. The report also covers SWOT Analysis of Britannia, consumer buying behavior i.e Understanding the buying behavior of the target market is the essential task of marketing management under marketing concept, factors influencing consumer buying behavior of Britannia. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

In this venture the different marking systems embraced by the organization has been examined and thought about on the premise of current business sector situation. It gives the thought regarding the piece of the overall industry delighted in by the diverse organizations in the Biscuit Industry.


It gives the satisfactory scope of numerous issues identified with bread industry. The target of this report is to give the piece of the overall industry of Britannia rolls in the Indian capital (New Delhi). It has been made conceivable by knowing the customer's conduct and by considering the examples embraced by the retailers. It gives us exceptionally exact perspective about the current interest of Britannia rolls and request of their items when contrasted with different contenders.

Recommended Project: Comparison of Initial Public Offer in Infrastructure sector

The report also tells about the history of Britannia, its product and its competitor and its Financial Analysis. Use this management report for your study and reference work only.

Author:- R.Praveen

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