Study Of Promotional Strategy Of ICICI Prudential Life Insurance MBA Project

This is a good project report on Study of Promotional Strategy of ICICI Prudential Life Insurance for MBA students for there final year project.In this project the tools and techniques used to measure Advertising Effectiveness is reviewed. Effectiveness is the measure of the gap between results and objectives. Lower the gap, higher the effectiveness. Thus it is an evaluation of the advertising process. The advertising evaluation process is frequently called accountability. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

Management wants the advertising managers to identify exactly what results were obtained for the advertising investment and to provide evidence of the return on investment.

Author:Rajni Kant


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