This is MBA Project Report On Titan Watches for Management Students. The main objective of the study is to find out whether the loyal consumers of titan watches are aware of the new positioning strategies of the company and how they perceive them.Use this report for reference and study purpose.
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The repositioning strategy is rolled out in three stages: introductory, elaboration and fortification stages. This involves the introduction of a new or a repositioned brand, seeking to underline the brand’s value over others, and to broaden the brand proposition.
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