Study on Consumer Behavior in Auro Food (True Biscuits) Pvt Ltd

Study on consumer behavior in Auro Food (True Biscuits) Pvt. Ltd. is a MBA dissertation project which is intended to determine the buying behavior and awareness of the product. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. To achieve this defined objective structured questionnaire based on the behavior study made is prepared. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.

The report include a prepared questionnaire which is used to get the direct responses from the consumers in Auro Food, Thiruchitrambalam. Objective of this study are as follows:

Primary Objective

1. To analyze the behavior of consumer in true biscuits.

Secondary Objectives

1. To find the awareness of people about TRUE BISCUITS.
2. To analyze the various parameters that determine the choice of Consumer in TRUE BISCUITS.
3. To offer suggestions to the TRUE BISCUITS to improve its activities.

Author:- Karthi D

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