Sep 5, 2011

Marketing Plan & Product Analysis at BPCL MBA Project Report

This is a MBA summer training project report on Marketing Plan & Product Analysis at Bharat Pumps and Compressors Limited(BPCL) and was submitted in partial fulfillment of the requirement for M.B.A. Degree Programme of UPTU. The whole report is divide into 12 chapters starting with introduction to the company. Marketing plan is a systematic anticipation and analysis of future coupled with the methodology for adapting such changes. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.

This project is based on BPCL’s Market Plan & Product Analysis to ascertain the marketing plans of the BPCL the primary data is collected from all executive officers of all departments through direct interview method and the secondary data was collected through annual report, magazines, personal manual, charts and tables.

Author:-Peush Prabhakar


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