Aug 28, 2011
Co-Branded Credit Card MBA Project Report
This is a MBA finance project report on Co-Branded Credit Card. The report start with telling about what is co-branded credit card and what are the benefit of credit cards. A co-branded credit card is issued by a traditional credit card company or bank in conjunction with another organization such as a university, business or charity. There are many consumer goods company who as partner with credit card company to attract the customers. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.
The report also tell about the different banks that are offering credit card like ICICI, Axis bank, SBI, HDFC, Standard chartered bank, Union bank of India etc. Co-branded credit cards are used by various banks to acquire the customers and to retain the existing customers by providing various different types of cards and benefits for each type. This is a powerful tool in acquiring the customers. Use this report only for your reference and study work.