Jun 10, 2012
Market Survey on Brand Equity of Pondicherry Co-Operative Spinning Mills Ltd
This is MBA final year project on "Study on Market Survey on the brand equity of Pondicherry Co-Operative Spinning Mills Ltd.". Brand equity is an asset to any company. It provides competitive advantage to the company in the from of better bargaining power with the channel member ability to price higher then the competitors products and also enables the company to leverage from its brand name through brand extension decision hence a brand with a strong brand equity will ensure brand loyalty among consumers and increased revenue earning capacity for the company. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such projects and seminar.
The project aim to study the brand equity enjoyed by spin co in a globalizes economy where competition is growing steadily this study will help the company determine its brand power among the consumers so as to leverage on its brand equity and take necessary corrective actions. Use this report for your reference and study work.
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