May 7, 2011

Managing Channel Conflicts Of Nestle MBA Project Report

This is a good MBA Project report on Managing Channel Conflicts Of Nestle. The report start with the introduction to Nestle India. Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA . It also covers topic like evolution of Nestle, focus on e-business & websites, main brands of Nestle, distribution channel, channel conflict etc. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

Channel conflict occurs when manufacturers (brands) disinter mediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products direct to consumers through general marketing methods. Also include Nike - Case Study On Channel Conflict. Use this management report for your study and reference work. Thanks to authors.

Author:-Neeraj Agrawal, Sumit Ratnani, Aditya Bhatia, Ravi Prakash, Sanket Khurana, Karan Chaudhary


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