Apr 10, 2011

MBA Project Report On Lakme

This is a good MBA Project report on Lakme. It is a Product of Hindustan Unilever Ltd. The objective if this study is to Help in building a positive association with people thereby enhancing brand personality, how to break the negative connotation of ‘’Being fashionable’’, Why has Lakme missed out on promotional gauge despite roping in top brand ambassadors etc. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

Lakme Lever had revived its youth-oriented brand, Elle 18. Having put the brand on maintenance mode, this division of HLL was focusing on Lakme. Use this report only for your reference and study.


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